Celebrity Publicity

Another publicity technique would be notoriety, which is described as individuals who commit crimes or are involved in unfavorable situations are treated as celebrities.  These individuals are usually ordinary people like you and I, but are involved in situations that are so scandalous, they are placed at a level where they are seen as celebrities because they are in the public eye.

An example of this technique is Ashley Dupré, who ended up in the middle of a highly publicized sex scandal with a governor named Eliot Spitzer.  According to the March 31,

2008 issue of Us Weekly, Ashley Dupré was described as “sweet and nice” by friends and family, but when the sex scandal was uncovered they learned news that she was $1000 a night call girl for a New York Governor Eliot Spitzer, who has now resigned.

Although a few months ago Ashley Dupré was just an ordinary woman from New Jersey, she has now catapulted to celebrity status among the public.  The public is so infatuated with scandal and crime that the ordinary people involved in such highly publicized situations are then placed at a celebrity status where they are instantly identified by the public.