Celebrity Publicity

Self-Glorification, the third technique, can be described as when an individual has a strong desire for publicity.  Some celebrities always want to be in the public eye which satisfies their urge for self-gratification.  The need of the celebrity to be in the limelight of the media, platforms their celebrity personality to a new high among the public.  It can be by the public emulating them or buying their products. 

Angelina Jolie is an example for this technique because she is in the spotlight regularly for doing charity work.  Her name is associated all the time for giving her time, energy, and money to the less fortunate.  Beyond this, every movie she has touched has turned to gold.

 Paris Hilton, heiress to the Hilton Hotel chain, is also an example and always in the public eye.  She always wants to be seen or have her name in the media, good or bad.  Paris is always photographed at a party or on a red carpet.  She has also tried her hand at singing, acting, and writing.

These type of celebrities are emulated and either loved or hated by the public.  They love their name to be seen everywhere while the public waits or anticipates what will happen next.