Celebrity Publicity

The fourth function of celebrity publicity is the repair of a bad image. The public relations field often has to create a positive light on a person who has been put into an unfavorable position with the public. Many celebrities have made awful choices which in return sever their reputation in the public eye.

A prime example of this idea is Brittany Spears. Once the queen of pop loved by all, she has been portrayed in the public eye lately as having psychological issues by the decisions she has been making. Brittany Spears has been seen in the media shaving her head, smoking, involved in hit and run accidents, and partying; all leading to the loss of custody of her children. However, now her publicity team is not trying to repair her image. She has gone through rehab and has made an album. She has even stopped partying as much and is on her way back to receiving temporary custody of her children again. Brittany biggest comeback is seen as her co-starring role on the show “How I Met Your Mother,” according to Us Weekly, March 24,2008 issue.

If action is taken in a timely manner, most celebrities are able to repair their image and reputation in the public eye. Constructive action and celebrity publicity usually equals a moving message that changes the opinion of the public. However, some celebrity decisions have “dug them in a deep grave” and will never be able to repair their image fully with the public.